General Guidelines
Undergraduate
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Department |
Department of Communication Studies |
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Requirements |
Please refer to page 1-6 |
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Documents to be submitted |
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Evaluation |
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Graduate
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Department |
Master program in Communication Studies |
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Requirements |
Please refer to page 1-5 |
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Documents to be |
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Evaluation |
Application will be reviewed and approved by a committee selected from the faculty. For applicants with insufficient Chinese language skills might be requested to take Chinese lessons at the Center for Language Studies, Tzu Chi University, at their own expense. |
Department of International Digital Communication Studies(Bachelor)
- The rapid advancement of digital technology, artificial intelligence (AI), and new media has transformed the way information is created and shared. Social media, online video, self-media, and cross-platform content have become the primary channels of communication in today's digital society. The Department of International Digital Communication Studies at Tzu Chi University integrates communication studies with digital media technologies, emphasizing humanistic values, digital innovation, global perspectives, and interdisciplinary learning. The department prepares students with strong communication skills, expertise in digital content production, media technology competencies, and international competitiveness.
The department offers both Chinese- and English-medium curricula, including a comprehensive English-taught learning environment. The curriculum balances theoretical foundations with practical applications by integrating emerging technologies such as artificial intelligence (AI), digital communication, virtual reality (VR), immersive media, digital content production, and interactive media. Through collaboration with industry professionals, Da Ai Television, and Tzu Chi's media and technology resources, students gain valuable experience through capstone projects, internships, industry-academia partnerships, and international exchange opportunities, fostering interdisciplinary competence, creativity, and global mobility.
The curriculum is organized into six major areas:
Media Humanities and Social Responsibility: Develops humanistic values, media ethics, social responsibility, and critical thinking.
Communication Theory and Global Perspectives: Builds competencies in media analysis, intercultural communication, public issues, and integrated communication.
Media Production and Content Creation: Covers planning, reporting, editing, photography, audio production, video editing, and multimedia content creation.
Information Technology and AI Applications: Introduces artificial intelligence, multimedia technologies, intelligent video analysis, generative AI, and interactive media applications.
Digital Marketing and Brand Communication: Develops expertise in social media management, branding strategies, digital marketing, content marketing, self-media, and cross-platform communication.
Capstone Projects and Interdisciplinary Integration: Provides hands-on experience through project-based learning, internships, interdisciplinary collaboration, and international exchange, strengthening practical media production and project management skills.
Graduates are well prepared for careers in digital content and new media, branding and marketing, public relations, creative industries, AI-driven media technologies, international communication, and the public sector. They may also pursue advanced studies in communication, digital media, information technology, and related interdisciplinary fields. Looking ahead, the department will continue to expand its strengths in smart media, AI applications, immersive technologies, and cross-media communication, cultivating globally minded communication professionals equipped for the rapidly evolving digital era.
Department of International Digital Communication Studies(Master Program)
- The Master’s Program in the Department of International Digital Communication Studies at Tzu Chi University is built around three core strengths: Digital Communication Research, Humanistic Practice, and Global Perspectives. In response to the rapid development of artificial intelligence (AI), digital media, and the evolving global communication landscape, the program draws upon Tzu Chi’s global network and extensive resources in humanitarian engagement to cultivate advanced communication professionals equipped with independent research capabilities, digital and technological literacy, ethical awareness, cross-cultural communication competence, and the ability to create meaningful social impact. The program emphasizes the integration of theory, technology, and practice, encouraging students to explore how digital media and AI technologies influence individuals, organizations, and society. Students also examine the critical role of communication in social change, cultural innovation, public issues, and sustainable development. Through rigorous research-methods training, interdisciplinary learning, and practice-oriented projects, students develop the ability to analyze complex problems, apply innovative solutions, and communicate effectively in international contexts.
Four Areas of Learning and Development
1. Digital Media and Social Change : Students explore how digital media, social platforms, and emerging technologies shape society and the communication environment, with particular attention to public issues, disadvantaged communities, environmental sustainability, and social impact.
2. AI, Digital Storytelling, and Innovative Practice : This area integrates artificial intelligence, digital content, audiovisual communication, digital media, and digital storytelling. Students learn to apply emerging technologies to content creation, research, and innovative communication practices.
3. International and Cross-Cultural Communication : Students develop global perspectives, humanistic values, and communication ethics while examining communication practices, media use, and issue advocacy across diverse cultural and social contexts. The program strengthens students’ ability to communicate effectively across cultures.
4. International Exchange and Global Practice : Drawing upon Tzu Chi’s global network and international partnerships, students are encouraged to participate in overseas fieldwork, international research, exchange programs, and cross-national collaborative projects, connecting academic research with global practice.
Graduates are equipped with research, digital content, AI application, and international communication skills, with career pathways including:
1. Academic Research: Doctoral studies in communication, digital media, and related fields.
2. Media & Digital Content: Audiovisual production, social media, AI content, branding, and communication strategy.
3. NGOs & Public Communication: Public relations, advocacy, and sustainability communication.
4. International Communication & Social Innovation: Cross-cultural communication, international organizations, and sustainable development.
With humanity at the core, digital technology as the tool, and international communication as the vision, we cultivate a new generation of digital communication professionals who can research, create, and make an impact.
Important Notices
- Applicants with foreign nationality who intend to enroll at TCU as international students must never be expelled from any university in Taiwan. For those who have obtained the college degrees in Taiwan and intend to pursue a higher degree, they will be treated as domestic students. See the link below for more details on the Articles of International Students Undertaking Studies in Taiwan: http://law.moj.gov.tw/Eng/LawClass/LawAll.aspx?PCode=H0110001.
- All applicants, with the exception of "International Biomedical Graduate Program (IBGP)" applicants, should be proficient in Chinese, including listening, speaking, reading and writing. You may be requested to take Chinese lessons at your own expense at the Center for Language Studies of TCU if you cannot keep up with the class, and your admission status will be extended for one more year.
- Program Duration:
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A. PHD program2~7 years; Master programs: 1~4 years; Post-Baccalaureate Chinese Medicine Study 5~7 years; Undergraduate programs: 4~6 years.
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B. Those who graduate from Hong Kong, Macau or overseas whose prescribed program length of study is equivalent to Taiwan 2nd Grade in Senior high school, must take 12 additional credit in TCU according to designation of each department, on top of other credits required by the department. This rule also applies to those students who complete Form 5 in Hong Kong or other oversea country.
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C. TCU has a minimum requirement in English for all undergraduate students. Students of School of the Medicines and Post Baccalaureate Chinese Medicine are required to pass the GEPT High-intermediate Level or other equivalent tests before graduation. Students of other departments are required to pass the English Comprehensive Assessment offered by the English Education Centers and all of them should take 4 credit English courses as well.
